GRAND LEDGE — In a plot twist that would make even Mark Zuckerberg do a double-take, local moving company owner Jae Burnham is literally giving away the playbook that helped build his business.
Burnham, the mastermind behind Mr. BigStuff Labor and Moving LLC (yes, that's the real name, and yes, it's fantastic), has authored a comprehensive guide to Facebook advertising that's already climbing Amazon's bestseller charts.
But here's the kicker: while the 63-page tome retails for $37 on Amazon, Burnham decided to channel his inner Oprah and give it away to local small businesses on his email list.
You get a book! You get a book! Everybody gets a book!
The book, titled Facebook Ads Playbook for Service Businesses: Unlock a simple 30-minute framework that helps any business create winning Facebook ads, cut wasted ad spend, and start getting real results quick, doesn't exactly roll off the tongue—but apparently, it does roll in the leads.
"I wanted to give back to my community instead of always asking for something," said Burnham, who also publishes The Ledge Ledger, proving he's got more side hustles than a chess grandmaster.
What's Inside This Marketing Treasure Chest?
The playbook reads like a greatest hits album for service business owners who've been hemorrhaging money on Facebook ads that generate more confusion than conversions. Burnham breaks down:
The Framework: A five-step system that transforms Facebook advertising from a money-burning mystery into what Burnham calls "a predictable, repeatable lead machine." Think of it as teaching the algorithm to fetch—except instead of a tennis ball, it brings you paying customers.
Algorithm Secrets: Ever feel like Facebook's algorithm is working against you? Burnham explains how to make Meta's digital brain work for you instead of treating your marketing budget like an all-you-can-eat buffet.
The Formula: Burnham's Hook → Problem → Offer → CTA copy framework is designed to stop thumbs mid-scroll and turn casual Facebook browsers into actual customers. It's like a "choose your own adventure" book, except the adventure is "book this service right now."
Real-World Templates: The playbook includes proven ad examples for HVAC companies, tree trimmers, dog groomers, cleaning services, lawn care pros, movers, and more. Basically, if you provide a service and have been Googling "why don't my Facebook ads work," this section might be your new best friend.
Scaling Strategies: Learn how to grow from spending $10 per day to $500 per day without watching your cost-per-lead explode like a poorly managed fireworks show.
Automation Magic: Because who doesn't want to close more jobs while sleeping? Burnham shares shortcuts for handling leads and follow-ups automatically—the closest thing to printing money legally.
From Moving Boxes to Moving Metrics
The book draws heavily from Burnham's own experience flooding his moving business with leads through strategic Facebook advertising.
Think of it as "eat your own dog food," except in this case, it's more like "move your own furniture."
Real-world case studies pepper the playbook, showing how everyday service professionals used these exact strategies to book more work faster than you can say "sponsored content."
Available Now (If You Want to Pay For It)
While local businesses lucky enough to be on Burnham's email list scored the guide for free, the book is currently available on Amazon for those willing to part with $37.
Whether you snag it gratis or purchase it, the playbook promises to turn Facebook's advertising platform from a confusing labyrinth into a lead-generating machine.
For a moving company owner, Burnham certainly knows how to make the right moves—both with furniture and Facebook pixels.
Local business owners interested in receiving future freebies from Burnham can inquire about joining his email list.